force NFL

Today, The new Star Wars Force Awakens trailer was released as well as ticket purchases. These all occurred (well were planned to occur) during the half time of today's Monday night football game. The tickets released early, and the trailer went up online as soon as it started playing live on TV. People started pummeling the various sites for tickets well before the game even started and apparently tickets went live at around 8:00 (game STARTED at 8:30). Greggles and I are huge fans of the franchise as you should know by now. I coordinated so that we could watch it together opening night. I can not wait!!! It only took an hour and 20 mins for my purchase to finally go through. Well worth it! All day I was wondering who approached who for this idea. I couldn't think of a reason why it helped Disney. Thankfully Macathu had a quick answer.