Subscription To Yelling?

EA announced that they are doing a subscription service for sports games and Battlefield. I can see for them it may make sense in that it is an evolution of the "pay to enjoy our games via dlc and unlockables that are already on the disc" business model. Greggles laughed when he heard about it and compared it to a few things. But the truth is
you scream, I scream, we all scream... right?